Bonnier has renewed its partnership with General Tire as the Presenting Sponsor of the 2025 Off-Road Expo, further strengthening a long-standing alliance between the popular tire manufacturer and the leading off-road enthusiast event. The 26th annual event will be held October 4–5, 2025 at a new venue: the OC Fair and Event Center in Costa Mesa, Calif.
“This expanded partnership with General Tire represents a strategic step forward in enhancing the value and visibility of the Off-Road Expo within the broader motorsports market,” said Tracy Feinsilver, Senior Vice President of Motorsports events at Bonnier. “It underscores our commitment to delivering high-impact experiences for our partners, exhibitors, and attendees, while strengthening our position as a leading force in the motorsports event space.”
“We, at General Tire, are proud to return as the longtime presenting sponsor of the Off-Road Expo,” said Adam Keiser, Sr. Communications & Content Specialist, Continental Tire the Americas, LLC. “This event has always been a premier destination for off-road enthusiasts, and we’re especially excited about its move to Orange County this year. The new location opens the door to a fresh audience, and we look forward to connecting with both longtime fans and first-time attendees who share our passion for the off-road lifestyle.”
The Off-Road Expo presented by General Tire is the ultimate annual gathering for off-road enthusiasts, bringing together the best in trail riding, overlanding, and adventure travel. For more than 25 years, it has been the must-attend event for the off-road community—and the 2025 edition is set to be the biggest yet. This October, hundreds of the industry’s leading manufacturers will roll into Costa Mesa to debut groundbreaking products, showcase the latest gear, and connect with thousands of passionate enthusiasts, retailers, and media professionals. Whether you’re a seasoned adventurer or just getting started, the Off-Road Expo is where the off-road world comes to life.
This year’s event will be held for the first time at the OC Fair & Events Center in Costa Mesa. The move was made in an effort to further innovate the show experience for attendees and provide growth opportunities for exhibitors looking to showcase their brands in a more authentic way.
