Jeep is once again heading seaside with the Wrangler High Tide and Wrangler Jeep Beach special-edition models, both of which return for the 2023 model year. This year’s Jeep Beach model commemorates the 20th anniversary of Jeep Beach in Daytona Beach, Florida.
“Jeep Beach week in Daytona Beach, Florida, is one of the biggest Jeep vehicle events in America, bringing in more than 200,000 Jeep fans and 20,000 Jeep SUVs in 2022 alone,” said Jim Morrison, senior vice president and head of Jeep brand – North America. “With the Wrangler High Tide and 20th anniversary Jeep Beach special editions, we get to celebrate our customers’ passion for beach-ready vehicles during this weeklong event.”
The 2023 Jeep Wrangler High Tide, available for order this month to arrive in time for next April’s Jeep Beach week, is priced at a U.S. manufacturer’s suggested retail price (MSRP) of $51,540 (all prices exclude $1,795 destination charge).
Five hundred units of the Wrangler High Tide will be built as exclusive Jeep Beach models, featuring special Jeep Beach decals, swing gate plaque, shifter medallion and embroidered leather seats, as well as standard body-color fenders, priced at a starting U.S. MSRP of $54,040.
Both the 2023 Jeep Wrangler High Tide and Jeep Beach models will be available in six exterior colors, including Hydro Blue, High Velocity, Black, Bright White, Punk’n, and Sting Gray. For more information on these models, be sure to visit Jeep’s website.
