Black Rifle Coffee Company Thrashes A ROUSH Performance F-150

Ever want to take a brand new truck and drive through anything and everything including explosives? That is exactly what Black Rifle Coffee Company (BRCC) did to showcase their new partnership with ROUSH Performance.

Black Rifle went on a wild adventure in the video which showcases ROUSH’s new 2022 F-150 with a newly installed ROUSH Supercharger and put it to the test off-road on the Rally Ready driving school course. The video features Black Rifle Coffee Company co-founder Jarred Taylor and Rally Ready Driving School’s Dave Carapetyan, racing to announce the sponsorship of skateboarding and extreme sports legend Bucky Lasek.

2022 ROUSH F-150 adventure
The 2022 ROUSH F-150 during its adventure. Photo courtesy of Tyler Wolff/Wolffhaus Studios.

“ROUSH has been a staple name and brand in motorsports for decades,” Jarred Taylor, co-founder of BRCC, said. “To be able to sit down and start the conversation of creating a partnership and start projects together is just incredible. From the motorsports arena, the possibilities are endless.” 

The 2022 ROUSH F-150 is very clearly engineered for adventure. With an array of exciting off-road performance and cosmetic features, including a refined ROUSH high-flow front grille that features integrated accent lighting, fender flares with clearance lighting, optional color-matched fender flares, ROUSH heat-extracting hood vents, and graphics packages, this F-150 has a whole new look.

Jarred Taylor In ROUSH F-150
Jarred Taylor catching the BRCC package in their 2022 ROUSH Performance F-150.

The ROUSH truck seen in the video can be built This truck can be built from a 2022 Ford F-150, 302A XLT, or 502A Lariat chassis. Feature on the truck in the video, the new generation ROUSH Supercharger Kit is ROUSH Performance’s most powerful supercharger system to date for the Ford F-150, with an output of 705 horsepower and 635 pound-feet of torque. 

“For us at ROUSH Performance and the brands that we partner with, it's imperative that we operate with purpose and conviction,” Jack Roush Jr., Chairman of the Board of Roush Enterprises, said. “We built our company with core American values, and every day, we strive to be Americans worth fighting for. A partnership with Black Rifle affords both of our brands the opportunity to work on exciting projects for enthusiasts and fans.”

For more information on ROUSH Performance and its products, be sure to check out their website.